1. How We Use Your Information And The Basis On Which We Use It

 

Legitimate interests.

We process your personal information where necessary to serve our legitimate business interests. For example, to ensure that we can effectively manage and communicate regarding our business, to perform investigations or compliance audits, to tailor the content and information we may send or display to you, to improve the Services, to exercise or defend our rights, and for business administration purposes. When we use personal information to meet our legitimate interests, and where required by applicable local law, we take steps to ensure that your rights are protected. You can contact us using the details in the “Contact Us” section below for information about how we use your personal information under this legal basis.

 

Consent.

We may disclose your personal information with your consent. Where required by applicable law, we process personal information on the basis of your consent. To the extent we obtain your consent to process your personal information, you may have the right to withdraw your consent under applicable local law. To exercise this right, please contact us using the details in the “Contact Us” section of this Policy. If you appear in content submitted to the Services, we may ask the person submitting the content to obtain your consent.

 

Personalization.

We use your information to tailor the content and information that we may send or display to you, to offer location customization, to provide personalized offers, personalized help and instructions, and to otherwise personalize your experiences while using the Services. We may also use your information to gather broad demographic information, to analyze trends, to seek compatible advertisers, sponsors, clients and customers, and to track users' movements around the Service and elsewhere on the internet or across apps or devices (including for “OBA” as described below). Your general geolocation data may specifically be used to show you content (including advertising and sponsored messaging) based on your general geographic location. Where required by applicable law, we will obtain your prior consent before using your personal information for marketing and promotional purposes.

 

Compliance with legal obligations.

We process personal information where necessary to comply with the legal obligations to which we are subject. For example, to cooperate with public and government authorities, courts, or regulators in accordance with our legal obligations, to the extent this requires the processing or disclosure of personal information to protect our rights.

 

To Comply With Legal Obligations.

We may use your information where we believe necessary to comply with our legal obligations or to exercise or defend our rights or the rights of a third party, including complying with law enforcement or government authority requests and participating in compliance audits.

 

To Protect Us and Others.

We may use or disclose your personal information where we believe it is appropriate or necessary to do so to investigate, prevent, or take action regarding suspected or actual illegal activities, fraud, situations involving potential threats to the safety of any person, violations of our User Agreement, or to otherwise enforce this Policy, the integrity of the Services, or as evidence in litigation in which we are involved.

 

Service Providers.

We may disclose the personal information we collect about you to service providers, contractors, and agents who perform functions and business operations on our behalf, for the purposes set out above. For example, we engage service providers to help us with technical maintenance, database management, fraud prevention, market research, community and forums management, auctions, e-commerce, list rental, data coop management, audience authentication, our products and product recommendations, and other advertising and marketing functionality, as well as credit/debit card or other payment processing, order fulfillment, credit pre-authorization, and address verification.

 

Business Transfers.

If (i) we or our affiliates are or may be acquired by, merged with, or invested in by another company, or (ii) if any of our assets are or may be transferred to another company, whether as part of a bankruptcy or insolvency proceeding or otherwise, we may transfer the information we have collected including attorneys and consultants.

 

In Response to Legal Process.

We may disclose your personal information where we believe necessary to comply with the law, a judicial proceeding, court order, or other legal process, such as in response to a court order or a subpoena.

 

Aggregate and Deidentified Information.

We may disclose aggregate, anonymized, or deidentified information about you for any purpose permitted under applicable law.

 

 

2. In General

 

We use the categories of personal information described above for the following business and commercial purposes:

 

To Provide Our Services and Fulfill Your Requests.

We use your information to provide and maintain our Services, to process and fulfill your requests or orders, to communicate with you about your use of our Services, to respond to your inquiries, and for other customer service and business administration purposes.

 

To Improve Our Services.

We use your information to understand and analyze our user base and how you use the Services, to improve and enhance the Services, and to develop new products, services, features and functionality. Identification and Authentication Purposes. We may use your information for identification and authentication purposes. For example, when you enter your login ID and/or password to enter one of our registration or login portals, we use your credentials and password for authentication purposes.

 

3. Our Use of Cookies and Related Technologies

 

Cookies/Local Device Storage. The Service will at times place and/or store code or other types of information and/or software on your device or within your browser, such as cookies, locally shared objects, and HTML5 (collectively, “Local Device Storage”). We and third-party business partners may independently or in conjunction use Local Device Storage in connection with the Service in a way

that collects personal information for the purposes described in the respective privacy policies, including without limitation to determine whether you have seen a particular advertisement before on the same or different device and to otherwise control and tailor the display of ads to you based on your perceived preferences by collecting data to track the movements of individual users

through the Service and elsewhere on the internet over time and across unaffiliated websites, apps, and devices, as well as to help diagnose problems with servers, to gather broad demographic information, to conduct research, to service. For example, if you register on any part of the Service and are given the option to save your username and password, we may provide this convenience to you via Local Device Storage.

 

You May Disable Local Device Storage. If you do not want Local Device Storage, your device, browser, or the settings menu within an application may include an option that allows you to not accept it. However, if you disable Local Device Storage, some portions of the Service may not function properly.

 

Tracking Technologies. In addition to Local Device Storage, we and/or our third-party business partners may use web beacons, web bugs, internet or pixel tags, clear gifs, digital fingerprinting (aka “Machine Identification”) and similar technologies (collectively, together with Local Device Storage, the “Tracking Technologies”) on the Service, including in our communications with you, such as within e-mail and text messages, in-application push notifications, videos, and throughout your use of the Services. We and our third-party business partners use Tracking Technologies to determine which messages have been opened by recipients, and for all or some of the same lawful purposes described above for use of Local Device Storage. For additional information see the Online Behavioral Advertising (OBA) section below.

 

Do Not Track (DNT). Your browser setting may allow you to automatically transmit a "Do Not Track" (DNT) signal to websites and online services that you visit. There is no consensus as to what DNT means in this context, and since some browsers apply DNT signals by default it does not necessarily reflect our visitors choice as to whether they wish to receive advertisements tailored to their interests. As a result, like many websites, we do not alter our practices when the Service receives a DNT signal from a visitor's browser. As discussed below, you may opt out of the use of your personal information for online behavioral advertising by third parties at any time. To find out more about DNT, please visithttps://allaboutdnt.com/.

 

Global Privacy Control (GPC) and similar privacy preference signals. Where required by applicable local law, and as further described in the “Your Privacy Choices and Rights; Submitting Requests Under Applicable Local Laws” section

 

Opt-Out of OBA. If you do not want OBA, you may be able to opt-out by visiting www.aboutads.info , www.networkadvertising.org , www.youronlinechoices.comand/ or by clicking the “Ad Choices” icon that appears in advertising served through OBA. Please note that these opt-out options only apply to tracking by third-party business partners using cookie-based OBA across this Service and other sites, applications, destinations, and services, and not tracking among pages within the Service itself. As may be required under applicable law, to opt-out of OBA enabled by use of your email address in coordination with audience authentication providers, visit https://optout.liveramp.com/opt_out , or see the<Your Privacy Choices and Rights; Submitting Requests Under Applicable Local Laws> section below.

 

Retention. Your personal information will be held for only so long as it is necessary for the purpose for which it was originally collected, and in accordance with applicable local law. We will retain your personal information for the period necessary to fulfill the purposes outlined in this Policy. When assessing retention periods, we first examine whether it is necessary to retain the personal information collected and, if retention is required, work to retain the personal information for the shortest possible period permissible under applicable law.

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